Indeed, even the pejorative connotation of “shiksa” is fuzzy at best. The word has been in use for so long in so many shifting contexts that your dictionary is useless here even as a spelling guide.(“Shiksa,” “shikse,” “schikse,”and “shicksa” have all had their moment.) The common understanding of “shiksa” (i.e., “a vaguely-pejorative term for gentile woman”) might be technically right, but it sieves out everything interesting about the word: the complex and layered notions of sexuality, its containment of both self-righteousness and self-loathing, the embedded yearning for and guilt of assimilation — in short, all the accrued (if often discarded) cultural valency of a word whose meaning has increasingly strayed from its Old World origin.
“…We’re women (natural gold diggers) and we care way more about what he gives us than he cares about what we give him…” “…Play the dumb blonde card…” “…Let him think he’s smarter than you…” “…A successful woman is not a plus in a man’s eyes…” Became a bit much for this feminist. Avi (as the author likes to refer to herself throughout the book) advises the reader to play the dating game.
To Avi’s credit, she couldn’t have been nicer during my interview and she admitted from the beginning that she knew her book would be controversial. I chose Roseman as a pen name so that readers would know that the author was Jewish. Also, I have a family friend who wrote a book about getting a guy to marry you and that was her one regret, because professionally it hurt her.
With the title, “Secrets of Shiksa Appeal: 8 Steps to Attract Your Shul-Mate,” she knew what she was doing. I know this your first book, what is your professional background? I was in IT consulting and this is just something that I looked at as a creative outlet.
The section on online dating is titled, “Let’s Write a bunch of Lies Shall We?
” I don’t believe that “playing games” yield successful relationships, so that’s where I had to draw the line.
It literally started out as just a dating book for Jewish women, but then I decided it needed an edge.