And don’t get me wrong, all those things have their place (especially sitting by the pool relaxing! Now back to the above statement – no money gets made until something gets sold, now this can refer to a product you have created, an affiliate product or even a service you sell or promote.A sad but often followed approach to business entails the setting up of a business as the main focus and priority.Based on your objective, you have to decide what types of questions will give you the information you need.
With the amount of money they are playing with, they have to be careful.
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck.
The same goes for the assessment of which insights to take on in the innovation funnel.
But it doesn’t mean we can’t learn from their approach.
A concern with qualitative market research is that it lacks the statistical validity of quantitative research.
No "ties" are allowed and the respondent can only pick only one option.